After the ink dries on the Activision-Blizzard acquisition, Microsoft reckons that Sony and Nintendo will still rule the roost when it comes to "traditional gaming."
Based on what figures or statements? We just don't know. On its own website, Microsoft has outlined the positives of the oncoming acquisition for players, developers, and the industry as a whole, noting that customers will have more options with their purchasing power. Moreover, developers will benefit from "better revenue and fair marketplace rules through our app store principles" and the space within which games are marketed and promoted will become fairer, especially for those on mobile. It mentions that there will "greater competition in traditional gaming, where Sony and Nintendo will remain the biggest," but we're not sure what that is specifically referring to.
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Sony, on the other hand, is adamant that the acquisition should not be finalised. “By giving Microsoft control of Activision games like Call of Duty, this deal would have major negative implications for gamers and the future of the gaming industry,” Sony said in a statement to GamesIndustry.biz. It's very hung up on the fact that Microsoft would hold the keys to the kingdom of Call Of Duty. “We want to guarantee PlayStation gamers continue to have the highest quality gaming experience, and we appreciate the [Competition and Markets Authority] focus on protecting gamers.” CEO Jim Ryan has even gone as far as to fly out to meet with regulators in the European Union to discuss the possible impacts of the acquisition. If the deal isn't going to sway the market in Microsoft's favour, you'd wonder why they would spend nearly $70 billion on the company. The cold hard facts will come out, I suppose, in the end.
Topics: Xbox, PlayStation, Nintendo Switch