Amouranth announces she's leaving Twitch

Being a popular streamer on any of the leading platforms can be a lucrative business, and if one decides to leave one of those platforms, it could be considered a big deal.

Whether it be YouTube or Twitch, a streamer can leave the world of content creation for various reasons or at times, some may even decide to jump ship with the promise of more money. But what if a content creator decided to jump ship to a new kid on the block, and no, we’re not talking about the 80s/90s boy band.

Back in 2019, the Microsoft-owned streaming platform Mixer paid Fortnite content creator star Tyler ‘Ninja’ Blevins a reported $20 to $30 million to jump from Twitch to Mixer. Unfortunately for Microsoft, Mixer struggled to compete with the likes of YouTube and Twitch and on 22 July 2020, it closed its doors never to be seen again.

However, a new streaming platform has entered the fray called Kick which launched on 1 December 2022. At the time of writing, being just over six months old, it would be reasonable not to have heard of Kick at this stage.

Owned by co-founders Bijan Tehrani and Ed Craven, Kick looks to compete with YouTube and Twitch by charging streamers less than its competitors and having more relaxed guidelines when it comes to moderation. How that formula will unfold and what it means for its quality/type of content remains to be seen. We would assume that those answers will be made more clear if Kick continues to grow in popularity.

Recently, Kick has acquired the exclusive services of Félix ‘xQc’ Lengyel, a popular Twitch streamer known for playing Overwatch in a deal reported to be worth $100 million, according to Kotaku. Well, as reported by Dexerto, the latest content creator to join Kick streaming is Kaitlyn ‘Amouranth’ Siragusa, leaving her 6.4 million Twitch followers seemingly in the dust.

Amouranth announced that she was leaving Twitch for Kick during her 70th anniversary stream, and left the platform in the middle of proceedings, which even included the word ‘Kick’ in the title. At this time, details on how much Amouranth is being paid for joining Kick or how long the deal is for remain under wraps. That being said, we wouldn't be surprised if those details soon begin to make the internet rounds in the coming days.

In a tweet re-confirming that Amouranth is joining Kick, in her typical tongue-in-cheek humour, she alluded to xQc’s reported $100 million deal in a video asking “So, 100 million dollar deals have started… Can I get one of those?”.

Whatever Amouranth may or may not be paid for joining Kick, as with any other content creator that signs a lucrative deal, all the power to them, we say. Let’s just hope that Kick will not follow the same fate as Mixer.

In related news, Amouranth recently signed another deal to launch an ‘AI companion’ to help satisfy her passionate fans.