This 'Elden Ring' Soap Opera Advert Is Completely Unhinged

With it's absolutely run away critical and commercial success, it may not feel like Elden Ring needs any advertising. It's only been out a week and not only is it the best selling FromSoftware game, but it's the fastest selling game since Red Dead Redemption 2. It's not surprising. As soon as reviews were out it quickly became one of the highest rated games of all time.

I think the marketing executives in Thailand took the phrase "sells itself" to a whole new level. Showing all of 20 seconds of Elden Ring footage in the four minute advert, the commercial instead focuses on a family who worry about heirlooms instead of taking care of dear old Grammy. You may worry that Granny gets hurt in the making of this strangely nostalgic commercial, but don't worry she is fine. Before you ask, yes, this is an official advert.

This is the must see commercial. We know it's almost four minutes long but trust us. Stick with it.

One thing that the advert points out is that part of Elden Ring's success is that it is one of the most approachable games in the soulsbourne franchise. However director Hidetaka Miyazaki wanted to make it clear this doesn't mean that there is some sort of easy mode incorporated into the game. Rather the difficulty is a major part of the game's identity.

Instead, Miyazaki incorporated a more open world into the game giving players the chance to try alternate routes if some are too difficult. There are also a number of new classes added which are much easier to manage for new players to the series.

This, of course, doesn't mean that the actual bosses the genre is known for are any easier. Though you may be able to find a couple of different ways to cheese them.